Toyota is planning its future with a new management structure and mobility concepts.
Toyota Motor Corporation’s new management structure has been launched, with a focus on “inheritance and evolution”. The Japanese automaker aims to become a mobility company and is fully committed to achieving carbon neutrality in 2050.
Toyota is planning to promote the practical popularization of electrified vehicles and expand its lineup of battery electric vehicles. The company will also work towards developing next-generation BEVs, creating new business models, and accelerating projects for the realization of the hydrogen society.
Toyota will also work with the energy industry to develop technologies for carbon-neutral fuels. The company is aiming to reduce average CO2 emissions for vehicles sold worldwide by 33% by 2030 and more than 50% by 2035 compared to 2019.
New management structure
Toyota’s new management structure is focused on “inheritance and evolution”, with the aim of moving forward into the future while clarifying the company’s motives.
President and CEO Koji Sato is committed to putting into practice management that leverages the team power of Toyota’s 370,000 associates, suppliers, and dealers, emphasizing that car-making is a team effort.
The new management structure also aims to increase the volume of what Toyota puts into practice by playing with roles, not titles, to move across functions, especially in times of rapid environmental change.
Carbon neutrality
Toyota is fully committed to achieving carbon neutrality in 2050 over the entire life cycle of its vehicles. The company plans to pursue a variety of options to stay close to the future of energy and the condition of each region.
Toyota is accelerating electrified vehicles and hydrogen, with partners across industries and countries.
Expansion of electrified vehicles
The company plans to expand its lineup of battery electric vehicles, with the aim of promoting electrified vehicles and reducing CO2 emissions, leaving no one behind, including in emerging markets.
Mobility
Toyota has been a leading car manufacturer for decades, but the company has shifted its focus towards becoming a mobility company.
The company aims to transform into a mobility company with a three stage plan, Mobility 1.0, 2.0, and 3.0
Mobility 1.0
Mobility 1.0 is Toyota’s first step towards becoming a mobility company. The company aims to extend the value of the car by connecting various types of movement. Toyota believes that battery electric vehicles (BEVs) can offer new possibilities as mobility that transports electricity, enhancing the energy security of society.
Toyota believes its software platform, Arene, holds the key to this new kind of car-making. By connecting the latest hardware and software, cars and various software applications can freely connect, creating a seamless mobility experience.
Toyota aims to develop the next-generation BEV for 2026, focusing on the development of hardware and software for the evolution of cars.
Mobility 2.0
Toyota’s Mobility 2.0 aims to expand mobility into new realms. The company plans to create a new value chain by connecting mobility, energy, and information.
Toyota aims to create a mobility society in which everyone can move freely, happily, and comfortably. The company wants to create a future where mobility is not just limited to cars, but also includes other modes of transportation, such as walking, cycling, and air transportation.
Toyota is investing in developing mobility services, such as e-Palette, a self-driving vehicle for businesses, and Kinto, a mobility services company that provides leasing, car-sharing, and subscription services. In addition, Toyota is working on a smart city project in collaboration with the city of Woven City, where it plans to create a living laboratory for testing and developing new mobility technologies.
Mobility 3.0
Toyota’s Mobility 3.0 is the company’s vision for the future of mobility.
The company aims to create a mobility society that is carbon-neutral, where the car continues to be a necessary part of society. Toyota is fully committed to achieving carbon neutrality in 2050 over the entire life cycle of its vehicles.
The company plans to reduce average CO2 emissions for vehicles sold worldwide by 33% by 2030 and by more than 50% by 2035 compared to 2019. Toyota aims to promote electrified vehicles and reduce CO2 emissions, leaving no one behind, including in emerging markets.
The company plans to achieve this through electrification, hydrogen, and carbon-neutral fuels.
Hydrogen society
Toyota is accelerating projects for the realization of the hydrogen society, which involves the use of hydrogen as a clean energy source. In addition to developing fuel cell electric vehicles, Toyota is working to promote the use of hydrogen in other areas, such as stationary power generation and hydrogen refueling stations.
The company has already begun demonstrating the practical use of fuel cell buses and trucks in various locations around the world, and is also working to develop fuel cell systems for maritime use. Toyota believes that hydrogen has the potential to play a major role in achieving carbon neutrality and is committed to advancing the development of hydrogen-related technologies.
Collaboration and partnerships
Toyota recognizes the importance of collaboration and partnerships in achieving its goal of becoming a mobility company and achieving carbon neutrality.
The company has established partnerships with various companies, organizations, and governments to promote the practical popularization of electrified vehicles, hydrogen energy, and carbon-neutral fuels. For example, Toyota has partnered with Subaru to develop a platform for midsize and large electric vehicles, and with Panasonic to develop prismatic batteries for use in Toyota’s electrified vehicles.
Toyota has also partnered with various governments and organizations to promote the development of hydrogen fueling infrastructure, including in the United States, Europe, and Japan. Additionally, Toyota is collaborating with various mobility service providers to explore new business models and services that leverage Toyota’s mobility technologies and expertise.
Through these collaborations and partnerships, Toyota aims to accelerate the realization of a sustainable society.
Smart manufacturing
Toyota’s new management structure also aims to promote “smart manufacturing,” which involves using digital technologies and data to improve efficiency, quality, and flexibility in the production process.
The company plans to implement advanced automation, artificial intelligence, and Internet of Things (IoT) technologies to create a highly flexible and efficient manufacturing system. This includes the use of collaborative robots or “cobots,” which can work alongside human workers, as well as the adoption of a “digital twin” system, which uses virtual simulations to optimize the manufacturing process.
Toyota’s goal is to achieve “zero downtime” in its production lines, meaning that there are no delays or stoppages due to equipment failures or other issues.
Smart manufacturing is seen as a key enabler of Toyota’s goal to become a mobility company, as it will enable the company rapidly develop and produce new vehicles and technologies to meet the evolving needs of customers and society.
