Meeting the rising demand for electric bikes with a fresh in-house design
The burgeoning market for electric bikes is gaining another notable addition. REI Co-op has rolled out its first in-house designed electric mountain bike, known as the Co-op Cycles DRT e3.1. Aimed at striking the perfect balance between off-road capability and pedal-assisted comfort, the bike is designed to cater to a broad range of cycling enthusiasts.
Isabelle Portilla, REI vice president of REI Co-op Brands, said, “We know e-bikes help more people get out and ride or get back into riding. This bike’s selection of high-end components and pedal power, combined with REI’s included maintenance support, offers tremendous value to riders.”
Democratizing the sport with accessible design
REI Co-op believes that cycling should be an activity accessible to all. The Co-op Cycles DRT e3.1 has been engineered to offer a smooth ride over even the most challenging terrains, making it easier for people of various skill levels to get involved in mountain biking.
Premium components for a superior ride
The bike is loaded with high-quality features, such as a Bosch Performance Line CX mid-drive motor and Tektro 4-piston hydraulic disc brakes. These components contribute to a better riding experience, ensuring safety and performance on any trail.
Comprehensive maintenance support for peace of mind
One of the standout features of this e-MTB is the comprehensive maintenance support provided by REI. From free tire fixes to discounted shop services, the co-op is committed to keeping riders on the trails, worry-free.
Robust growth in consumer interest
REI Co-op has reported a steady increase in e-bike sales since 2021, indicating a thriving interest among consumers. The launch of the DRT e3.1 is aligned with these industry growth indicators, suggesting a promising road ahead for this new product.
A holistic cycling experience
REI Co-op offers more than just products; it aims to enrich the cycling lifestyle of its members through educational articles, guided trips, and a range of service programs. Purchasing an e-bike from REI opens up a wealth of resources, creating a well-rounded cycling experience.
DRT e3.1 e-MTB specs
- Class 1 Bosch Performance Line CX mid-drive pedal-assist motor
- Long-lasting Power Tube 625 battery
- 140-millimeter RockShox Recon Silver RL suspension fork
- RockShox Recon Silver RL fork and Deluxe Select Plus RT shock
- Tektro 4-piston hydraulic disc brakes
- Efficient SRAM SX Eagle 12-speed drivetrain
- Tubeless-ready tires and rims
Charting a path toward accessible outdoor exploration
With the launch of the DRT e3.1, REI Co-op is setting a new benchmark in the electric mountain bike market. By focusing on customer-centric services and high-quality products, the co-op is leading the way in making the joys of outdoor biking available to more people.