Ram, a division of Stellantis, has revealed its highly anticipated all-new, all-electric Ram 1500 REV battery-electric truck for the first time. The big reveal was in the form of a 60-second television Big Game commercial titled “Premature Electrification,” featuring Emmy-nominated actor Jason Jones.
The commercial, which aired in the fourth quarter of the Big Game, marks the next step in the brand’s electrified journey seeking to again redefine the pickup truck segment. The spot addresses head-on some potential electrification anxieties that consumers may have about purchasing an all-electric vehicle, including range, power, and payload.
“We created this commercial to speak directly to Ram truck owners and potential truck owners to bring some lighthearted humor to the high-tech, EV conversation, which rightfully takes itself very seriously,” said Olivier Francois, global chief marketing officer, Stellantis. “The intent of the spot is to let our buyers know that we have listened to their concerns as part of our dialogue with them over the last several years as we prepare to introduce the all-electric Ram 1500 REV to the market in 2024.”
Built electric from the ground up
The Ram 1500 REV features a new platform, built from the ground up and specifically designed for electric vehicles, and a long-range battery system that will deliver class-leading range and capability. Ram is committed to adding electrification solutions to its portfolio to support Stellantis Dare Forward 2030, a strategic plan that aims to lead the way the world moves by delivering innovative, clean, safe, and affordable mobility solutions.
“The Ram brand has redefined the pickup truck segment before, and will once again with its all-new Ram 1500 REV,” said Mike Koval Jr., Ram brand CEO – Stellantis. “We believe in bringing the right range of powertrain solutions to our customers, and the Ram 1500 REV will be the first in a lineup of electrified solutions that will add to our current award-winning truck lineup. We are on an exciting electrification journey that will see Ram push past the competition in areas customers care about the most: range, payload, towing, and charge time.”
Reservations for the all-new, all-electric Ram 1500 REV are open, and customers can reserve a place in line to pre-order the truck at RamREV.com. In addition, the Ram brand kicked off the Rev Insider+ paid membership program, which unlocks privileges that include a chance to reserve a place in line for pre-order and exclusive access to events, news, and information about the Ram 1500 REV.
With the future addition of the Ram 1500 REV to the brand’s award-winning lineup, the brand will give its owners more choices than ever to meet their individual truck needs. Ram Truck Brand’s commitment to electrification solutions is to deliver the right EV truck at the right time. The Ram 1500 REV is set to be available in the market in 2024_