Amazon unveils new Alexa-enabled Echo lineup

Affordable new Echo devices set to improve Alexa access, offering consumers more versatility and customization

Amazon’s Alexa-enabled devices have crossed a major milestone, achieving more than half a billion sales globally. Alongside this triumph, Amazon has unveiled four novel Echo devices, further simplifying the process of accessing Alexa at home or on-the-go. The new devices – Echo Pop, Echo Show 5, Echo Show 5 Kids, and Echo Buds, offer exceptional value and user convenience at an impressive price point.

“It was a big challenge to imagine and deliver a powerful smart speaker at this price. We designed a unique form factor and added two new color options—we think customers are going to love it.”

Principal product manager, Echo Pop, Rajesh Parthasarathy

Compact, colorful Echo Pop

Echo Pop introduces a fresh form factor, featuring a directional speaker that presents full sound and easy Alexa access for just $39.99. Ideal for dorm rooms, apartments, or simply expanding Alexa access within your home, Echo Pop supports eero Built-in, potentially extending your existing eero Wi-Fi network by up to 1,000 square feet.

Next-generation Echo Show 5 and Echo Show 5 Kids

Reimagined with a sleek design, the new Echo Show 5 devices offer a revamped speaker system that delivers twice the bass of its predecessor. Specifically designed for children, Echo Show 5 Kids includes a galaxy-themed design, kid-friendly Alexa responses, explicit lyric filtering, and creative Alexa features. Both devices boast the AZ2 Neural Edge processor and a reengineered microphone array.

All-new Echo Buds

Echo Buds offer wireless convenience and quality sound, enabling Alexa access on-the-go. Featuring multipoint pairing, customizable tap controls, and sweat-resistant design, Echo Buds can switch between paired devices effortlessly, promoting a seamless audio experience.

Echo Auto expands to more countries

Echo Auto, which enables Alexa’s convenience in your vehicle, is now accessible for customers in Australia, Canada, the UK, Germany, France, Italy, Spain, and Japan. This generation of Echo Auto showcases a slim design, an adhesive mount for enhanced placement flexibility, and a five-microphone configuration.

New milestone for Alexa

With a 35% surge in engagement in 2022 and over half a billion Alexa-enabled devices sold globally, Alexa’s popularity continues to escalate. The new Echo devices aim to provide even more value and choice to customers in their Alexa interactions.

What this means for the future

As consumers increasingly lean towards smart technology, Amazon’s new Echo devices demonstrate an evolving commitment to accessibility and user customization. This growth promises a future where virtual assistants become even more integral to our everyday lives, highlighting the endless potential for smart home innovation and an increasingly interconnected world.


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